designed for those who live different.

Built for those who endure.

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Redline Performance Hat | Black Redline Performance Hat | Black

Redline Performance Hat | Black

$40.00
Available in 3 size
Redline Performance Hat | White Redline Performance Hat | White

Redline Performance Hat | White

$40.00
Available in 3 size
Redline Performance Hat | Red Redline Performance Hat | Red

Redline Performance Hat | Red

$40.00
Available in 1 accessory size
    Surge Performance Headband

    Surge Performance Headband

    $15.00
    Available in 1 color and 1 size
      Threshold Performance Tee | White Threshold Performance Tee | White

      Threshold Performance Tee | White

      $40.00
      Available in 1 color and 5 size
      Flow Lightweight Hoodie | White Flow Lightweight Hoodie | White

      Flow Lightweight Hoodie | White

      $70.00
      Available in 1 color and 5 size
      Threshold Performance Tee | Black Threshold Performance Tee | Black

      Threshold Performance Tee | Black

      $40.00
      Available in 5 size and 1 color
      Flow Lightweight Hoodie | Black Flow Lightweight Hoodie | Black

      Flow Lightweight Hoodie | Black

      $70.00
      Available in 1 color and 5 size
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      Training essentials

      built to sustain

      any workout, any race, any goal.

      Shop Performance

      HATS

      HATS4
      CORE COLLECTION

      CORE COLLECTION8
      APPAREL

      APPAREL4
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      Not Anti-Party, Just Pro-Growth

      We exist for the early mornings, the long miles, and the quiet commitment to getting better when no one’s watching. This is performance gear for people who choose progress over the scene and consistency over comfort.

      Our Story

      Gear of the month.

      Redline Performance Hat | Red
      Redline Performance Hat | Red
      Redline Performance Hat | Red
      Redline Performance Hat | Red
      Redline Performance Hat | Red
      Redline Performance Hat | Red
      Redline Performance Hat | Red
      Redline Performance Hat | Red
      1 | 8

      Redline Performance Hat | Red

      Nightclubs Suck

      $40.00
      Accessory size
      View product

      Be part of something different.

      Jordyn C

      "Best hat in the game

      I STAND BY IT. Never will wear another hat!"

      Micah P.

      "True to the motto...

      this product is truly built For Those Who Endure. The hat is structured and durable, but is incredibly light and breathable. I’ve worn it during many long runs and it has held up beautifully. I cannot recommend it enough. Great product, great team."

      Gage B.

      "Best hat ever…

      The attention to detail is unmatched. Just threw it on and it fits like a dream! Gonna take it for a spin tonight on my run - Can’t wait. Excited to be part of the movement! ❌"

      Scott G.

      "Best brand.

      Throw the hat on everyday. Breathable and adjustable. The logo and look is clean."

      Spencer M.

      "The most comfortable hat I own

      Bar none the best fitting, most comfortable hat I own. Looks original, feels great. Ty and Clay nailed it. Support the mission!"